Digital Hub

Do you want to turn your website into a moneymaker? Perhaps you’re getting ready to launch a new website and want to build in revenue generation from the start. Or maybe you’ve already built a successful website and realize that, hey, you’ve got traffic! The options on the types of websites you can create are limitless, so why not monetize it by applying the following strategies? Affiliate Marketing Affiliate marketing is one of the best options when it comes to earning money online. There are the steps you should take to create a good affiliate website. For example, if you are running a niche website dedicated to exercise and nutrition, generating income from affiliate marketing would require you to test and recommend certain supplements or workout gear. For every sale generated through your website, you are going to get a percentage of that sale. Basically, the higher the number of visitors, the more money you can make, as more people are going to end up buy...

Looking back, content creators had a pretty wild year in 2018. So many big changes in the algorithms in the past 12 months made marketing on some platforms more difficult than ever. However, this is not about to derail digital marketing as each and every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing. This will continue to happen every year at a faster pace. That said, the goal of marketing, particularly, digital marketing has always been the same - getting and keeping your audience's attention. The only changes that will continue occurring are where the attention goes, and that's what you need to be leveraging. 1. Content Clusters for improving SEO Search engines have recently changed their algorithms, instead of favoring keywords they now show preference to clusters of content around particular topics. As such marketers have begun linking content to form clusters around...

The Internet of Things (IoT) is here, whether we like it or not. According to analyst firm, Gartner , the number of interconnected devices has seen major growth since 2016 - 30% to 6.4 billion in common use - and it will grow more than a double to 13.5 billion by 2020. Organisations today will look to platforms and services that help them manage and analyse the streams of data coming from connected devices. Although the Internet of Things (IoT) is a technology that has in fact been around for decades, IoT is starting to catch the attention of local business leaders – and will likely make great strides in 2019. IoT refers to an ever-growing network of physical sensors that feature embedded communications back to a centralised system. Simply put, this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cellphones, coffee makers, washing machines, headphones, lamps, wearable...

It is no secret that the world is changing, and technology is taking the lead. In 2018, we saw everything (or at least) going digital - entertainment, health, real estate, banking, and even currencies. However, understandable, we also saw some minor challenges - load-shedding being one of them. With everything turning digital, it means companies are also jumping online to market their businesses. Also, to endure the difficulties of digital marketing, brands needed to keep up with the latest trends.   Successfully reaching one’s target audience is no longer just putting out traditional ads. These days, social media is the new arena of digital marketers, as 3.3 billion people are active social media users . According to data compiled by Satista , 24% of the 5,700 global marketers who were surveyed revealed that social media has been an important part of their marketing for the past five years. To keep up with the ever-changing scene, digital marketing experts need to...

Considering the fact that mobile app user engagement rates have increased rapidly over the past few years it's no surprise that everyone's working on an app. According to Forbes , Apple's App Store has generated over $70 billion in revenue for developers ever since the App Store was started in 2008. Many businesses are now turning their heads toward the app marketplace to increase their client base. It’s easy to predict that the future lies in mobile. Businesses, small and large, are quickly realising the importance of maintaining and carrying business online and have started to build applications to engage with consumers through their gadgets. Successfully developing an app is challenging enough, but businesses must also navigate the confusing app approval process. Keeping this in mind, below are some points to help businesses get started with their mobile application ideas: Know Your Competition Before converting your app idea into an officia...

The debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. Many think that for the most part, digital marketing has taken over and traditional marketing barely exists, if at all. Alas, over the last year or so traditional marketing had fallen nearly 160%    while in the same time frame expenses for digital marketing increased over 14%. Are there any real advantages to using digital marketing over traditional means? And what is the big difference between these two anyway? To help you get an insight on the two methods of marketing and direct your efforts likewise, here are pros and cons of Digital Marketing vs. Traditional Marketing. Traditional marketing Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. Digital marketing Digital marketing is the new age marketing method of the global realm . ...

 Byline: Unathi Nkanjeni With the onset of the 20th century and technology advancement, the interactions on social media have changed rapidly. Companies - big and small - post their products/services on Facebook, Twitter, and Instagram among other social platforms, sometimes even without spending a dime and generate huge revenues from it. It is, however, not true to say that social media marketing is entirely free.  The truth is that you will sometimes have to invest in an expert social media manager, hire social media influencers to advertise your products, and even sponsor ads as a way of making a social media app make your products more visible online. Now to the main question: Why should you invest in social media marketing? To answer this question comprehensively, here are 4 main factors that determine any business’ social media strategy.   Why Invest In Social Media Marketing? Social media and marketing have a strong connection with b...