Digital Hub

Looking back, content creators had a pretty wild year in 2018. So many big changes in the algorithms in the past 12 months made marketing on some platforms more difficult than ever. However, this is not about to derail digital marketing as each and every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing. This will continue to happen every year at a faster pace. That said, the goal of marketing, particularly, digital marketing has always been the same - getting and keeping your audience's attention. The only changes that will continue occurring are where the attention goes, and that's what you need to be leveraging. 1. Content Clusters for improving SEO Search engines have recently changed their algorithms, instead of favoring keywords they now show preference to clusters of content around particular topics. As such marketers have begun linking content to form clusters around...

The Internet of Things (IoT) is here, whether we like it or not. According to analyst firm, Gartner , the number of interconnected devices has seen major growth since 2016 - 30% to 6.4 billion in common use - and it will grow more than a double to 13.5 billion by 2020. Organisations today will look to platforms and services that help them manage and analyse the streams of data coming from connected devices. Although the Internet of Things (IoT) is a technology that has in fact been around for decades, IoT is starting to catch the attention of local business leaders – and will likely make great strides in 2019. IoT refers to an ever-growing network of physical sensors that feature embedded communications back to a centralised system. Simply put, this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cellphones, coffee makers, washing machines, headphones, lamps, wearable...

It is no secret that the world is changing, and technology is taking the lead. In 2018, we saw everything (or at least) going digital - entertainment, health, real estate, banking, and even currencies. However, understandable, we also saw some minor challenges - load-shedding being one of them. With everything turning digital, it means companies are also jumping online to market their businesses. Also, to endure the difficulties of digital marketing, brands needed to keep up with the latest trends.   Successfully reaching one’s target audience is no longer just putting out traditional ads. These days, social media is the new arena of digital marketers, as 3.3 billion people are active social media users . According to data compiled by Satista , 24% of the 5,700 global marketers who were surveyed revealed that social media has been an important part of their marketing for the past five years. To keep up with the ever-changing scene, digital marketing experts need to...

Considering the fact that mobile app user engagement rates have increased rapidly over the past few years it's no surprise that everyone's working on an app. According to Forbes , Apple's App Store has generated over $70 billion in revenue for developers ever since the App Store was started in 2008. Many businesses are now turning their heads toward the app marketplace to increase their client base. It’s easy to predict that the future lies in mobile. Businesses, small and large, are quickly realising the importance of maintaining and carrying business online and have started to build applications to engage with consumers through their gadgets. Successfully developing an app is challenging enough, but businesses must also navigate the confusing app approval process. Keeping this in mind, below are some points to help businesses get started with their mobile application ideas: Know Your Competition Before converting your app idea into an officia...