Digital Hub

The Internet of Things (IoT) is here, whether we like it or not. According to analyst firm, Gartner , the number of interconnected devices has seen major growth since 2016 - 30% to 6.4 billion in common use - and it will grow more than a double to 13.5 billion by 2020. Organisations today will look to platforms and services that help them manage and analyse the streams of data coming from connected devices. Although the Internet of Things (IoT) is a technology that has in fact been around for decades, IoT is starting to catch the attention of local business leaders – and will likely make great strides in 2019. IoT refers to an ever-growing network of physical sensors that feature embedded communications back to a centralised system. Simply put, this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other). This includes everything from cellphones, coffee makers, washing machines, headphones, lamps, wearable...

It is no secret that the world is changing, and technology is taking the lead. In 2018, we saw everything (or at least) going digital - entertainment, health, real estate, banking, and even currencies. However, understandable, we also saw some minor challenges - load-shedding being one of them. With everything turning digital, it means companies are also jumping online to market their businesses. Also, to endure the difficulties of digital marketing, brands needed to keep up with the latest trends.   Successfully reaching one’s target audience is no longer just putting out traditional ads. These days, social media is the new arena of digital marketers, as 3.3 billion people are active social media users . According to data compiled by Satista , 24% of the 5,700 global marketers who were surveyed revealed that social media has been an important part of their marketing for the past five years. To keep up with the ever-changing scene, digital marketing experts need to...

The debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. Many think that for the most part, digital marketing has taken over and traditional marketing barely exists, if at all. Alas, over the last year or so traditional marketing had fallen nearly 160%    while in the same time frame expenses for digital marketing increased over 14%. Are there any real advantages to using digital marketing over traditional means? And what is the big difference between these two anyway? To help you get an insight on the two methods of marketing and direct your efforts likewise, here are pros and cons of Digital Marketing vs. Traditional Marketing. Traditional marketing Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. Digital marketing Digital marketing is the new age marketing method of the global realm . ...

It is no secret that over the past few years there has been more than just a shift in marketing from traditional to digital approaches. The primary reason for such a shift is the fact that digital marketing approaches not only allows businesses, regardless of any size, to adopt strategies that can be tracked easily but to also have a high rate of return on investment (ROI) when compared to the traditional approaches. If you have been speculating with your marketing costs and wish to have a better rate of conversion, now is the time you hired a digital marketing agency to do all the work for you. Perhaps you are wondering what can they do for you, here are a few good reasons as to why you need to hire a qualified digital marketing company. You get more than just marketing expertise Having a highly qualified in-house team of digital marketers is no child's play. The majority of businesses find it quite costly to hire as well as managing such a team. Consideri...