Traditional Marketing vs Digital Marketing

The debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. Many think that for the most part, digital marketing has taken over and traditional marketing barely exists, if at all.

Alas, over the last year or so traditional marketing had fallen nearly 160%   while in the same time frame expenses for digital marketing increased over 14%. Are there any real advantages to using digital marketing over traditional means? And what is the big difference between these two anyway?

To help you get an insight on the two methods of marketing and direct your efforts likewise, here are pros and cons of Digital Marketing vs. Traditional Marketing.

Traditional marketing

Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence.

Digital marketing

Digital marketing is the new age marketing method of the global realm. With internet finding its application and benefit in every aspect of life, marketing too has managed to not only create awareness or promote brands through it, but also give them a global platform to reach a wider customer base.

Although all the marketing techniques used in digital marketing appear similar, digital marketing is a far more versatile mode of marketing than conventional one.

Benefits of Digital Marketing over Traditional Marketing

Traditional marketing has its own advantages but there is no doubt that digital marketing has set a revolution ablaze. It has some clear winning benefits over traditional marketing and some of those are mentioned below.

1. Cost efficiency

While newspaper, TV and other such media advertisements cost a great deal, promoting through the internet is very moderate. This, in turn, means a greater fraction of the budget to enhance business.

2. Constant Result

Digital marketing has an edge over traditional marketing since it is able to give quick results, while the latter keeps you waiting for long before showing any results. With digital marketing you can measure and view everything from the number of visitors, conversion rate, busiest period of the day and bounce rate too with ease.

3. Brand Development

When the question of brand image arises among digital marketing vs traditional marketing, digital marketing has an added advantage. Due to the limitation of space and low frequency of advertisements as is the case with conventional marketing, it loses at the hands of the online marketing.

Instead of a small column in a newspaper, you can own an entire website and showcase your ads or promote your brand whenever you want with the help of a social media page or your blog, unlike traditional marketing. This helps to build an image of your brand consistently.

4. Non-intrusive

People do not purchase a newspaper to look at the ads or watch a television to be interrupted by commercials, hence usually advertisements featured through such media go ignored. However, with online ads, one has the power to choose to see an ad or not, participate in a social media discussion group or read or ignore a marketing email. Besides, you can also target a specific audience for these ads which.

All of this makes these ads more wanted and far more likely to generate leads. Hence by being non-intrusive and non-annoying as opposed to traditional marketing, digital marketing has more potential to give desirable results.

5. Greater Exposure

Any traditional form of marketing device, be it television commercials or a newspaper ad, can only cover a certain area or population sector of a region. As opposed to this, an online advertisement has the ability to reach out to a widespread population, even the whole of world.

6. Better Engagement

No traditional marketing mode, allows you to interact with your audience and really engage them with your brand. With such marketing channels you have to wait to gain response only after which can you take any further step.

Be that as it may, with digital marketing strategies, you cannot just connect with your targeted audience in the real time, yet in addition make fast and productive advances dependent on their speedy feedback. You can likewise engage with your audience in chats and discussions for registering better brand presence and gain passive advice to improve your product or service. Obviously, the latter implies that you should be accessible and put resources into more opportunity for the commitment through a PR team.

7. Quicker Publicity

Owing to real time results with digital marketing, you get instant publicity and even if you do not, you can instantly know which of your ad isn’t working. The debate for traditional vs. digital marketing is out of the question here since the former falls way behind in this regard due to lack of such a scope. On the other hand, the latter works like a chain reaction giving you a newer audience and earning you a newer customer with every passing nanosecond.

8. Works for Every Stage or Field

Digital marketing vs traditional marketing battle often falls in the winning hands of the online marketing arena with certain benefits you cannot ignore with the former. Digital marketing allows even small businesses with a handful of staff members to expand their brand presence and manage advertising and marketing front, which of course cannot be held true with traditional marketing methods which render the small businesses and start-ups at disadvantage.

9. Easy Analytics

With digital marketing measuring your marketing efforts becomes very easy and quick. You can instantly see which strategy is working and which isn’t through Google Analytics, besides other aspects too such as general trend, inbound traffic, conversion rate, interested audience, bounce rate, and profit. This all makes the digital marketing vs traditional marketing debate, highly unfair by putting the former on the winning side by a wide margin.