Investing in social media marketing
Byline: Unathi Nkanjeni With the onset of the 20th century and technology advancement, the interactions on social media have changed rapidly. Companies - big and small - post their products/services on Facebook, Twitter, and Instagram among other social platforms, sometimes even without spending a dime and generate huge revenues from it. It is, however, not true to say that social media marketing is entirely free. The truth is that you will sometimes have to invest in an expert social media manager, hire social media influencers to advertise your products, and even sponsor ads as a way of making a social media app make your products more visible online. Now to the main question: Why should you invest in social media marketing? To answer this question comprehensively, here are 4 main factors that determine any business’ social media strategy. Why Invest In Social Media Marketing? Social media and marketing have a strong connection with both the custom