Digital Hub

It is no secret that the world is changing, and technology is taking the lead. In 2018, we saw everything (or at least) going digital - entertainment, health, real estate, banking, and even currencies. However, understandable, we also saw some minor challenges - load-shedding being one of them. With everything turning digital, it means companies are also jumping online to market their businesses. Also, to endure the difficulties of digital marketing, brands needed to keep up with the latest trends.   Successfully reaching one’s target audience is no longer just putting out traditional ads. These days, social media is the new arena of digital marketers, as 3.3 billion people are active social media users . According to data compiled by Satista , 24% of the 5,700 global marketers who were surveyed revealed that social media has been an important part of their marketing for the past five years. To keep up with the ever-changing scene, digital marketing experts need to...

 Byline: Unathi Nkanjeni With the onset of the 20th century and technology advancement, the interactions on social media have changed rapidly. Companies - big and small - post their products/services on Facebook, Twitter, and Instagram among other social platforms, sometimes even without spending a dime and generate huge revenues from it. It is, however, not true to say that social media marketing is entirely free.  The truth is that you will sometimes have to invest in an expert social media manager, hire social media influencers to advertise your products, and even sponsor ads as a way of making a social media app make your products more visible online. Now to the main question: Why should you invest in social media marketing? To answer this question comprehensively, here are 4 main factors that determine any business’ social media strategy.   Why Invest In Social Media Marketing? Social media and marketing have a strong connection with b...