Online radio becomes the new face of broadcasting in South Africa Digital communication technology is constantly proving to be the game-changer of our culture and everyday life in South Africa. This results through the changes in various digital platforms which shape the way we consume content today. To illustrate, recently ICASA revealed that online radio is now integrated into mainstream radio. Showcasing 21.5% overall usage of Digital Audio Broadcasting (DAB) services in the country. With new media technologies pervading in South Africa, the public has learned to pay more attention to the content shared in digital media as opposed to traditional platforms. Just as the Deputy Minister of Communication, Pinky Kekana approves that serving communications through digital encourages public acceptance due to simplified processes of information acquisition. As a result, this leaves traditional radio stations in disaster because much of their content gets b