Digital Hub

It is no secret that the world is changing, and technology is taking the lead. In 2018, we saw everything (or at least) going digital - entertainment, health, real estate, banking, and even currencies. However, understandable, we also saw some minor challenges - load-shedding being one of them. With everything turning digital, it means companies are also jumping online to market their businesses. Also, to endure the difficulties of digital marketing, brands needed to keep up with the latest trends.   Successfully reaching one’s target audience is no longer just putting out traditional ads. These days, social media is the new arena of digital marketers, as 3.3 billion people are active social media users . According to data compiled by Satista , 24% of the 5,700 global marketers who were surveyed revealed that social media has been an important part of their marketing for the past five years. To keep up with the ever-changing scene, digital marketing experts need to...

Considering the fact that mobile app user engagement rates have increased rapidly over the past few years it's no surprise that everyone's working on an app. According to Forbes , Apple's App Store has generated over $70 billion in revenue for developers ever since the App Store was started in 2008. Many businesses are now turning their heads toward the app marketplace to increase their client base. It’s easy to predict that the future lies in mobile. Businesses, small and large, are quickly realising the importance of maintaining and carrying business online and have started to build applications to engage with consumers through their gadgets. Successfully developing an app is challenging enough, but businesses must also navigate the confusing app approval process. Keeping this in mind, below are some points to help businesses get started with their mobile application ideas: Know Your Competition Before converting your app idea into an officia...

The debate continues as to whether digital marketing is overpowering and surpassing traditional marketing or not. Many think that for the most part, digital marketing has taken over and traditional marketing barely exists, if at all. Alas, over the last year or so traditional marketing had fallen nearly 160%    while in the same time frame expenses for digital marketing increased over 14%. Are there any real advantages to using digital marketing over traditional means? And what is the big difference between these two anyway? To help you get an insight on the two methods of marketing and direct your efforts likewise, here are pros and cons of Digital Marketing vs. Traditional Marketing. Traditional marketing Traditional marketing refers to the conventional methods of marketing used ever since the concept of advertisements or marketing came into existence. Digital marketing Digital marketing is the new age marketing method of the global realm . ...