Digital Hub

It is no secret that over the past few years there has been more than just a shift in marketing from traditional to digital approaches. The primary reason for such a shift is the fact that digital marketing approaches not only allows businesses, regardless of any size, to adopt strategies that can be tracked easily but to also have a high rate of return on investment (ROI) when compared to the traditional approaches. If you have been speculating with your marketing costs and wish to have a better rate of conversion, now is the time you hired a digital marketing agency to do all the work for you. Perhaps you are wondering what can they do for you, here are a few good reasons as to why you need to hire a qualified digital marketing company. You get more than just marketing expertise Having a highly qualified in-house team of digital marketers is no child's play. The majority of businesses find it quite costly to hire as well as managing such a team. Consideri...

 Byline: Unathi Nkanjeni Many moons ago - 8 years to be specific - Google introduced the world to a new marketing concept: the Zero Moment of Truth (ZMOT). According to the search engine, this concept was initially based on understanding the importance of marketing and how it can be quite useful to both new businesses looking to break into the world of online marketing and established companies looking to grow their online presence. Google defines the ZMOT as the exact moment when a consumer has a need, intent or question that he or she would like to address through an online search. Instead of using pre-digital methods, today the same consumer would use his or her smartphone to search the product online, compare prices, customers reviews, YouTube videos, ask his friends on Facebook, forums, etc., and all of this is done at the Zero Moment of Truth. Added to that, ZMOT takes place on search engines and social networks.  A compilation of micro-moments befor...