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How brands can win on Facebook; Unpacking Edgerank 2019

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Facebook is still at its peak among many digital marketing platforms. It is currently at the top of the list with the most active daily users compared to other social networks. Recent statistics (September 2019) reflect that Facebook has over 2.41 billion monthly active users, and out of that amount 1.59 billion people on average log onto the platform daily. As a result, marketers and digital practitioners are making a big win online through Facebook. With their sales numbers increasing rapidly or their brand becoming the talk of the town. Nonetheless, some of them are still shooting in wind, having their marketing efforts ineffective on the platform or doomed to none judging from the poor posts engagement they receive. It’s always a bit tricky, and in fact more ironic to obtain fewer eyeballs on your content while employing a user dominated platform such as Facebook. But why is that? Why do some people win on Facebook while others lose? Well, the answer lies in
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Online radio becomes the new face of broadcasting in South Africa Digital communication technology is constantly proving to be the game-changer of our culture and everyday life in South Africa. This results through the changes in various digital platforms which shape the way we consume content today. To illustrate, recently ICASA revealed that online radio is now integrated into mainstream radio. Showcasing 21.5% overall usage of Digital Audio Broadcasting (DAB) services in the country. With new media technologies pervading in South Africa, the public has learned to pay more attention to the content shared in digital media as opposed to traditional platforms. Just as the Deputy Minister of Communication, Pinky Kekana approves that serving communications through digital encourages public acceptance due to simplified processes of information acquisition. As a result, this leaves traditional radio stations in disaster because much of their content gets b
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To a dazzling Women's Month

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To a dazzling Women’s Month! Women's Month kicks off soon and we want to shine a dazzling spotlight on the incredible founder of Dazzle Creations - Mathabo Chiloane. Not only is she an exceptional entrepreneur, but she is also a mom to two amazing kids and is one seriously fabulous wife! On this #WorkingWomanWednesday, we want to celebrate and honour all the Mathabo's of the world and all females at large - a wonderful Women's Month! It’s always a good day to chase your dreams and a decade ago, that’s exactly what Mathabo Chiloane did! Dazzle Creations was established in 2009 and has grown to become a non-limited event management agency to be reckoned with. Dazzle Creations brings alive visions beyond your wildest dreams, ensuring any and all events are executed flawlessly. As one of the best events management companies in Mpumalanga, Dazzle Creations tailor makes events that not only meet your expectations but go beyond. In life, it is vital
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Location: South Africa
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Graphic Design Marketing and its Benefits

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We live in such an imagery world, everything needs to be completed and complemented by visuals. Your business is not complete if you don’t have a graphic designer on your team. Graphic design is an important aspect of content marketing. No one really clearly understands who you are and why you are important to them without visual content. Definition                Graphic design is the use of visuals through photography, typography, and illustration to communicate or solve a problem. It is the art of communication  and that makes it very effective in engaging with your audience and gaining more customers Graphic designing then becomes an important process in marketing. Its ability to brand your business makes it key. Visual communication has the power to educate, inform and persuade the audience to consume your products. Here is how you use Graphic Design in marketing 1.        Branding 2.        Call to action 3.        For blog articles 4.       
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Location: Nelspruit, South Africa
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4 Benefits of having a website for your business

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4 Benefits of having a website for your business The main advantages to having a domain also known as a website are the accession the domain provides to prospective and current customers. If you have a website you create navigation for potential customers to easily find you, for them to acquire more about your company and also gain more information regarding the services you offer. If you decided to have a website, you are capable of selecting what may be displayed on your business and the services you offer. You will also make it easy for potential customers to get in contact with you. Professionalism By  developing a website  you will be giving your business possibilities and opportunities to inform your potential customers why they should trust you, ensuring the testimonials and facts to back up those opportunities. A website will emphatically make your company look more professional and legitimate utilizing your website should enable you to continuously serve your cust
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4 Easy Ways To Monetize Your Website

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Do you want to turn your website into a moneymaker? Perhaps you’re getting ready to launch a new website and want to build in revenue generation from the start. Or maybe you’ve already built a successful website and realize that, hey, you’ve got traffic! The options on the types of websites you can create are limitless, so why not monetize it by applying the following strategies? Affiliate Marketing Affiliate marketing is one of the best options when it comes to earning money online. There are the steps you should take to create a good affiliate website. For example, if you are running a niche website dedicated to exercise and nutrition, generating income from affiliate marketing would require you to test and recommend certain supplements or workout gear. For every sale generated through your website, you are going to get a percentage of that sale. Basically, the higher the number of visitors, the more money you can make, as more people are going to end up buy
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5 Digital Marketing Trends For 2019

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Looking back, content creators had a pretty wild year in 2018. So many big changes in the algorithms in the past 12 months made marketing on some platforms more difficult than ever. However, this is not about to derail digital marketing as each and every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing. This will continue to happen every year at a faster pace. That said, the goal of marketing, particularly, digital marketing has always been the same - getting and keeping your audience's attention. The only changes that will continue occurring are where the attention goes, and that's what you need to be leveraging. 1. Content Clusters for improving SEO Search engines have recently changed their algorithms, instead of favoring keywords they now show preference to clusters of content around particular topics. As such marketers have begun linking content to form clusters around
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